techcrunch.com – The music business is about to undergo another seismic shift. And Apple’s streaming service is the tsunami that will force the industry to rebuild. Again.
Between the late 1990s and early 2000s, the on-demand and “as a service” economy gained more attention across many industries. Enterprise software developers started hosting their applications on the web, with subscription services focused reatining long-term customers to optimize average revenue per user (ARPU). The traditional high-margin transaction of software sales moved aside to leave more place for the by-the-cent optimization of a built-in audience.
Read more about the impact of SaaS model on the music industry at techcrunch.com