lizbedor.com – Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we’ll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Read more about how to measure engagement and evaluate your brand’s health at lizbedor.com