3 Steps to Reduce CAC & Turn Channel Partners into a Force Multiplier


labs.openviewpartners.comIn a recent post, I put forth a long laundry list of channel metrics to monitor partner performance. Now, let’s dive a bit deeper into one of the most important metrics every expansion-stage B2B SaaS company should be measuring: customer acquisition.

An annual Private SaaS Company Survey benchmarked customer acquisition cost (CAC) by analyzing how much companies spend for $1 of new ACV from every new customer. The survey found that Channel Sales had the lowest CAC at $0.53 – nearly half that of its Field Sales counterpart ($1.02).

Read more at labs.openviewpartners.com




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