Everyone In SaaS Is Using Buyer Personas Incorrectly


priceintelligently.comStarting a SaaS company is 10x easier than starting an ecommerce or on-premise software company. The rise of IBM, AWS, Microsoft, and others paved the way for our startup nation to the point where if we all wanted to start brand new companies, we could have them up, running, and monetizing users by the end of the day.

What’s fascinating though is building a business in SaaS should be 10x easier, as well. Yet, we’ve found that most SaaS companies we run into are making the process 10x harder than necessary.

Read more at priceintelligently.com




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