Startup investors are changing their focus from Gross Merchandise Value to profitability


economictimes.indiatimes.comThe tide has turned. A cofounder at one of India’s top three ecommerce firms sums up the sharp change in investor approach in one sentence: “My KRA has changed from Gross Merchandise Value (GMV) to profitable orders.”

This is the new reality for ecommerce firms that have together raised about $11 billion (Rs 73,000 crore) from venture capitalists over the past four years. The days of easy money at soaring valuations are over.

“Telling investors that there’s plenty of headroom for growth no longer catalyses valuation. They want less discounts and more cash,” the co-founder mentioned earlier adds.





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