You’ve Only Got One Shot At Building A Consumer Unicorn

0 –  Imagine if the founder of a very successfulconsumer technology company knocked on your door and offered to get you in on the ground floor of their new enterprise. Almost any VC would jump at the chance, as would most engineers and designers. But I wonder if they’re most often making a mistake?


 I can point to a number of founders who have had repeat success in B2B markets. Founders who have repeatedly built and sold companies for hundreds of millions, even billions, of dollars. It’s really hard to think of any on the consumer


Read more about what it takes to create a consumer uncorn  at




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