betanews.com – To address this, cloud software specialist Azuqua has announced the availability of a new integration solution for connecting cloud applications and automating business-critical workflow.
Users and administrators of SaaS applications for marketing, sales, support, and customer success have a growing need to automate business-critical workflow between cloud applications. For example, triggering a hand-off from a closed sales opportunity in Salesforce to the support team in Intercom and professional services team in Workfront. However, existing integration options often don’t meet these users’ requirements. Predefined integrations available in SaaS marketplaces can’t be extended to solve custom process requirements, and traditional integration platforms such as Enterprise Service Buses (ESBs) are expensive to purchase, and complicated to implement and modify.
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