businessinsider.com – Atlassian, which makes software for teams to work together more efficiently, just filed to go public, and there’s one area that makes it stand out from the rest of the pack: its unusually low sales and marketing cost.
According to its F1 filing, Atlassian spent $67.9 million on sales and marketing in the first half of 2015. That’s just 21% of its total revenue of $319.5 million. That ratio is a slight jump from the previous two years, when it spent 16% (2014) and 12.5% (2013) of its revenue on sales and marketing, respectively.
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