amazon.com – In the tech boom of the ’90s, so-called “startups” would burn through millions of dollars of investor cash before seeing any revenue. They’d hire PR firms and launch national ad campaigns; they’d bring on big-name C-level executives; and they’d train an army of support staff–all before they had any customers. Webvan, Pets.com, eToys, and countless others whose names are now forgotten went down this path, only to find that the massive demand they’d anticipated for their services never materialized.
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