How We Measure and Optimize Customer Success Metrics in Our SaaS Startup


groovehq.comCustomer Success is the foundation of our growth. Here’s how we track and improve on it to keep growing.

Much like “growth hacking,” “customer success” is one of those vague terms that seems like it was invented when we needed a buzzword to describe what successful businesses have been doing forever.

But just because it’s a buzzword doesn’t mean that it’s not absolutely critical to focus on.

Almost every successful software company that I can think of has gotten to where they are – or at least to initial traction – on the success of their customers.


Read more about how Groove is measuring and optimizing customer success at


photo CC by Mad House Photography


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