Is A/B Testing A Good Idea for SaaS Startups?


tomtunguz.comAt Google, we tested everything. User interfaces, advertising targeting models, even hiring practices. One product team tested 41 different shades of blue to ensure maximum click through rate; but the company is now testing black links. That’s one enormous advantage of A/B testing – all the sacred cows must prove their beatitude to maintain their divinity.

As Looker founder Lloyd Tabb explained to me, it doesn’t work for early stage SaaS companies. There’s a key ingredient to AB testing that most SaaS companies don’t have, something that Google profited tremendously from. Huge amounts of user traffic. 




photo CC by Jose Camões Silva


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